Business

1. What is the name of the project? Phoenix? TDI?
2. Can you explain briefly what Phoenix/TDI does?
3. Where is Phoenix/TDI in its journey?
4. What does the future hold for your business? What’s your vision?
5. What makes your business unique in the market? (USP - Unique selling proposition)
6. What are 5 words that describe your company culture/values?
7. If your brand was a person, what would be the most important adjectives to characterize it best?
8. Can you share any documentation regarding the brand identity, mission, vision, and tone of voice of Phoenix/TDI?

Audience

1. Who is your audience?
2. What does your audience want from Phoenix/TDI?
3. How do you want to make your customer feel?

Competitors and Inspiration

1. Who are your main competitors, and do they have websites you admire?
2. Are there any websites outside your industry that you find particularly effective or inspiring?
3. Is there anything we do not want your brand to look like?

Website

1. What is the main message(s) you want to share on the website?
2. What is the main goal of this website? What should be the main CTA?